On this date in 1985, one of the most heinous corporate crimes in history was committed: the introduction of New Coke. Coke drinkers were not amused. They gathered up their torches and pitchforks and laid siege to Coca Cola headquarters in Atlanta. OK, not literally, but I have no doubt the thought crossed the minds of millions of Coke drinkers. It was a dark time in history. I’ll always remember it as the time Bill Cosby lied to me.
After 79 days of hiding under their desks, Coca Cola executives relented and did the only sensible thing: they brought back the original recipe, now dubbed Coke Classic. The new formulation was kept on as Coke II, targeted, no doubt at people who wanted a Pepsi-ish drink, but preferred drinking it from a red can for some reason.
Coke Lore – The Real Story of New Coke
Snopes – Knew Coke
Wikipedia – New Coke