this day in crime history: april 23, 1985


On this date in 1985, one of the most heinous corporate crimes in history was committed: the introduction of New Coke. Coke drinkers were not amused. They gathered up their torches and pitchforks and laid siege to Coca Cola headquarters in Atlanta. OK, not literally, but I have no doubt the thought crossed the minds of millions of Coke drinkers. It was a dark time in history. I’ll always remember it as the time Bill Cosby lied to me.

After 79 days of hiding under their desks, Coca Cola executives relented and did the only sensible thing: they brought back the original recipe, now dubbed Coke Classic. The new formulation was kept on as Coke II, targeted, no doubt at people who wanted a Pepsi-ish drink, but preferred drinking it from a red can for some reason.

Further reading:

Coke Lore – The Real Story of New Coke

Snopes – Knew Coke

Wikipedia – New Coke

21 thoughts on “this day in crime history: april 23, 1985

  1. John D.:
    Agreed that this was indeed…a crime against humanity.
    But all this never REALLY went away.
    They just “re-branded” it.
    –Caffeine-free Coke
    –Vanilla Coke
    –Cherry Coke
    –Coke ZERO
    –Coca Cola w/ lemon (or lime)
    I won’t even get into the other name brands they make in other nations.
    Then, soon following the late 80s, there was that OTHER other
    “coke” that came into MANY neighborhoods…and never left.

    It should have clued us in back THEN, that our society was headed in a bad direction.
    Now, we have more DIET soda than everything else, all the while studies say it’s NOT good for ‘ya (less good than regular soda anyway).
    God, how I miss FOUNTAIN sodas!

    Good call.

    Roll safe out there.


  2. John D.:
    (let’s try posting AGAIN)

    Agreed – a crime against humanity.
    Not to mention ALL the incarnations of Coke that came along after that…
    None of ti went away – they just re-branded it all.
    Add to this, that OTHER other “coke” that came to cities across America in the late 80s…and never left.

    Good call.

    Roll safe out there.


  3. New Coke was designed to fail. It came out to hide the switch from sugar to High Fructose Corn Syrup. The only way to get real Coke is to buy MexiCoke (Coke made in Mexico with sugar).


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